Free Guide for DTC Founders

7 Best Lead Magnet Plays — And When to Use Each

A practical guide for DTC founders on what kind of lead magnet to use, when to use it, and why most brands get this wrong.

What you'll get

How to match a lead magnet to what your customer actually believes right now
7 proven lead magnet plays used across different DTC categories
A clear framework to move leads from curiosity → trust → purchase
Real examples showing how the same product needs different lead magnets at different stages

What DTC Founders Say After Reading This

"This completely changed how we think about lead magnets. We stopped treating them like content and started treating them like timing decisions."

Amit Verma

Founder at Noon Brew (DTC beverages)

"We rebuilt our lead magnet after reading this and the quality of leads improved instantly. Same traffic. Better conversations."

Rachel Kim

Head of Growth at Barekind (Sustainable apparel)

"Most guides tell you what to build. This helped us understand why our existing lead magnet wasn't working in the first place."

Daniel Ortiz

Co-founder at Drift Supply Co. (Home & lifestyle)

"The awareness-based framework was the big unlock. We realised our lead magnet was speaking to the wrong belief."

Mehul Shah

Founder at PureForm Nutrition (Consumer packaged goods)

"Clear, opinionated, and practical. This felt more like a strategist walking you through their thinking than a generic marketing guide."

Laura Bennett

Growth Lead at SkinTheory (Beauty & skincare)

"After reading this, we understood why one lead magnet couldn't do all the work. We're now building different ones for different moments — and it shows."

Siddharth Rao

Founder at Rested Living (Home & sleep products)

7 Best Lead Magnet Plays — And When to Use Each

What you'll get

What DTC Founders Say After Reading This

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