Most DTC lead magnets attract freebie-seekers, not buyers. We build lead magnets that match where your customer actually is — so they convert, not just subscribe.
You're paying for traffic. People opt in. Your list grows.
But when you send emails, nothing happens. The leads are cold. They wanted the free thing — not your product.
That's not a traffic problem. That's not an email problem.
It's a timing problem.
Your lead magnet is speaking to the wrong belief at the wrong moment.
The right lead magnet doesn't just capture attention — it shifts a belief. It takes someone from "I'm just browsing" to "This brand gets my problem."
Not a template. Not a generic PDF. A complete system designed around your customer's specific journey:
Identify the exact belief your ideal customer holds right now, and the one they need to hold before they'll buy
The right format (quiz, guide, framework, diagnostic) matched to that belief shift
Conversion-optimized, designed to attract buyers not browsers
Structured to continue the momentum, not kill it
Everything delivered ready to plug into your ads and email flows
30 minutes to understand your product, customer, and what's not working now
We identify which awareness stage to target and what belief shift will move the needle
Lead magnet, landing page, and thank you page created in 10 days
You plug it into your existing traffic and watch the quality of leads change
We'd tried 3 different lead magnets before this. They built one that actually matched where our customers were in their journey — cost per lead dropped 34% in the first month.
Priya Sharma
Founder, Sattva Wellness
The strategy call alone was worth it. They spotted that our lead magnet was attracting freebie-seekers, not buyers. The new one converts at 2x the rate.
Marcus Chen
Co-founder, Steady Brew Co.
Handed over in 10 days. Landing page, lead magnet, thank-you page — all done. We just plugged it into our ads and it worked.
Emma Lindqvist
Head of Growth, Nordic Threads
That's because most lead magnets are built around format (quiz, guide, checklist) instead of timing. A lead magnet only works when it meets your customer at the exact belief they hold right now — and shifts them one step closer to purchase. Format is secondary. Belief-matching is everything.
Templates give you structure. They don't give you strategy. We don't start with "what type of lead magnet should we build." We start with "what does your customer believe right now, and what do they need to believe next?" The lead magnet is built around that answer — which is different for every product.
Niche is actually easier. The more specific your customer's problem, the more precisely we can target the belief shift. Generic products are harder. Niche products convert better when the lead magnet matches.
If your new lead magnet doesn't outperform your current one within 30 days of launch (measured by lead quality or cost per lead), we'll rebuild it — free.
No vague promises. No "we'll try harder." A clear, measurable outcome.
All we ask is an honest testimonial if it works.
Everything you need to launch
Launch and scale with done-for-you ads
Book a 30-minute call. We'll look at your current setup and tell you honestly if this would help — or if something else is the bottleneck.